excerpt from NAPCO Research
Brands are capitalizing on its economic, efficiency, speed to market and customization / personalization advantages.
There are numerous benefits a digitally printed package can offer brand owners. Digital printing has the ability to print shorter runs and more versions, quickly and cheaply, and can enhance customer experience & acquisition without sacrificing quality.
Brand owners looking for new ways to engage with customers by offering a variety of versions and custom messaging (i.e. seasonal promotions, regional products, local images, etc.) have shown their appeal to consumers and effect on purchasing.
It also offers affordable ways for brand owners to easily test new packaging & messaging concepts, deliver supply-chain efficiencies and time to market improvement for new products.
Ask what MMC offers in digital packaging - there are many options available!